Finance Service Manager- Heidelberg China Limited
SGEF is one of the global leasing partners of Heidelberg. In 2008, SGEF China began to cooperate with Heidelberg China and started their printing business here. SGEF China has enough funding for our customers. Meanwhile the finance support process is professional and fast. Ever since our cooperation started, our customers have been enjoyed satisfactory finance services from SGEF.
Printing is a niche industry/market, it requires business players involved in cooperation to have a comprehensive understanding of the industry knowledge and expertise, as well as the nature of the business. SGEF has proven to be an invaluable partner in this field. With its expertise in finance and strong knowledge and know-how of niche market of printing in China, SGEF is in a position to provide right financing solution to our customers. This has helped many of our customers realize their dream of buying a Heidelberg machine. As partners, Heidelberg and SGEF have worked closely together and our cooperation has witnessed businesses of SGEF, Heidelberg and most important of all our customers flourished.
In future, we hope and believe Heidelberg China and SGEF will continue to strengthen bilateral co-operation and continue to support our customers in the printing industry in its path of growth.
Mr. Christian Martin
Carl Zeiss China & Far East CFO
We, Zeiss China, just started to cooperate with SGEF China a few months ago. It has been a pleasure to work with SGEF China team. SGEF China team is very professional at elaborating different leasing options, customizing the process, conducting the training to our sales team, and providing project pipeline tracking. SGEF China team is also very proactive to propose many good ideas to design creative marketing tools and partner with our sales people in deal negotiation, which made some impossible deals to be true. As a new vendor, we are happy with the help and quick response from SGEF China team. I look forward to continuing working with SGEF in future to bring more value to our customers.
Director of Finance & Admin
SGEF has been TRUMPF’s leasing partner on the corporate level for many years. In 2008, we expanded the cooperation onto the Chinese market. Being a market leader for machine tools for sheet metal processing and laser applications, TRUMPF also makes and sells machines in China. We have been quite successful in selling directly to Chinese customers, and when customers need financing for their purchase we will recommend SGEF. Until the end of June 2014, SGEF financed more than 500 sets of TRUMPF machines in this market, and the cooperation is expected to further expand.
The team of SGEF China is very proficient at risk management; at the same time they also keep flexible at servicing customers. In 2013, we convinced a customer in Yangzhou, Jiangsu province, who decided to purchase one TRUMPF laser cutting machine. This customer paid 30% of the total machine price down in cash, and promised to pay the other 70% before machine delivery. The customer’s credit line at his local bank was sufficient. However, the tighter monetary policy presented some obstacle when he tried to turn credit line into cash. Just two weeks before machine delivery we called SGEF and asked if they could help. Against all odds, SGEF managed to get it done just in time before the delivery date. Of course, the customer was also surprised and very satisfied. He told our TRUMPF sales engineer that he had never expected such prompt response by a foreign bank’s leasing company.
In the Chinese machine tools industry, we can see our peers’ sales finance solutions on the market. Most of them have two or more sales finance partners; on the other hand, the leasing companies or banks could possibly also finance competitors’ products. The cooperation of SGEF and TRUMPF in China is an exclusive partnership. When our customers request for finance we will recommend SGEF and SGEF won’t finance machines made by TRUMPF’s competitors.
The cooperation benefits all three parties - our customers, our company, and SGEF themselves - in various ways. First we keep better control of our own information and that of our customers; secondly, SGEF tailors their financing offers to different customers’ needs so that most of them can be financed; and finally, TRUMPF knows both the market and the products very well, being able to support SGEF managing the assets.